DUKE's DOG BALM started as a favor for a friend and their dog. Duke, my friend's dog, suffered with multiple skin irritations. It worked so well, we named this balm after Duke. After that we started selling to other dog owners. The ingredients in this product are all natural and each contributes to healing properties for dog's with issues like hot spots, cracked paws and minor skin irritations. Give your dog this soothing balm to help with the daily irritations to their gentle skin. If you know of other people who's dogs have skin irritations you might suggest this product to them. Or better yet give it as one dog lover to another.